Your Website Planning Questionnaire

Please answer thoughtfully as your answers will drive how your website looks and what it contains.
If you don’t know the answer to a question right now, that’s okay, just enter “I don’t know” and we’ll work together to define the answer.

Your Name (required)

Your Email (required)

Your Phone Number (required)

Why do you want to have a new website, or have your current site redesigned?

What, in particular, do you need help with to help you meet your goals?
(eg: strategize content, seo, professional design, etc..)

If you have an existing website, what are some current pain points (ie: things that are frustrating about it)?

What are all of the goals of your website in priority order?
(eg: sell a product or service? contact you? visit the site again? repeat business? give you their email address?)

Do you want to be able to update the site yourself/in-house? Have you used CMS before?

If you were using a search engine, what words or phrases would you want to use to find your site? Which of these words or phrases is most important? Second? Third?

Other than what search engines offer, what methods do you have in mind to spread the word about your website & business? (eg: Facebook, Twitter, Advertising...)
Note: the above question helps me understand where people might be coming from when landing on the website, and what they might be expecting.

Who are the audience for this website?

What is the single most important message that you would like to communicate to your target audience?

What evidence can be used to support the claim that you make via your single most important message?

What are some adjectives you’d use to describe the aesthetic feeling you want your website & related collateral to have?
(eg: friendly, approachable, professional, capable, elegant, sophisticated, strong, exciting, warm, welcoming, inventive, humorous, serene, etc..)

Are there particular colors that you like or dislike for this project?

Please list the names/urls of other sites that you like. Why are they attractive to you?